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1. It Reduces Pesticide Use

2. It Helps to Protect Children

3. It Protects Farm Workers

4. It Protects Water Quality

5. It Prevents Soil Erosion

6. It Supports a True Economy

7. It Feels Good




1. It Reduces Pesticide Use: Conventional cotton accounts for more than 10% of the world's pesticides and nearly 25% of the world's insecticides. Organic cotton is grown without toxic, synthetic chemical inputs.

Learn more about advancing alternatives to pesticides through the Pesticide Action Network by visiting www.panna.org



2. It Helps to Protect Children: Infants and children are often more sensitive than adults to synthetic chemicals. Choosing organic cotton clothing may help to reduce their exposure.

Learn about other important ways you can help to protect children from toxins by visiting www.checnet.org




3. It Protects Farm Workers: Farm workers typically use many of the most hazardous pesticides on the market, and suffer from an abundance of toxic exposures and related health problems.

Learn more about the importance of reducing pesticide use through the Pesticide Action Network at www.panna.org



4. It Protects Water Quality: Pesticide and fertilizer use on cotton has been linked to groundwater contamination, the primary source of drinking water for half of the US population.

Learn more about protecting our world's precious water resources through the National Resources Defense Council by visiting www.nrdc.org/water/default.asp



5. It Prevents Soil Erosion: Billions of tons of soil are removed by erosion each year, particularly from agricultural land. Organic practices help to reduce erosion by building soil with increased organic matter.

Learn more about how healthy soil leads to healthy plants and people through the Rodale Institute by visiting www.rodaleinstitute.org/farming/home.shtml



6. It Supports a True Economy: Conventional cotton prices do not reflect the hidden costs we pay in taxes including billions of dollars in subsidies, pesticide regulation, hazardous waste disposal and overall environmental damage.



7. It Feels Good: Supporting so many nurturing effects on the land and the people we love simply just feels good.  Thank you for choosing our organic cotton wear, and yourgood intent to preserve our mother earth!


Information on conventional cotton and its damage to environment:

• Conventional cotton uses approximately 25% of the world's insecticides and more than 10% of the pesticides (including herbicides, insecticides, and defoliants).

• Approximately 10% of all pesticides sold for use in U. S. agriculture were applied to cotton in 1997, the most recent year for which such data is publicly available. (ACPA)

• Eighty-four million pounds of pesticides were sprayed on the 14.4 million acres of conventional cotton grown in the U.S. in 2000 (5.85 pounds/ acre), ranking cotton second behind corn in total amount of pesticides sprayed. (USDA)

• Over 2.03 billion pounds of synthetic fertilizers were applied to conventional cotton the same year (142 pounds/acre), making cotton the fourth most heavily fertilized crop behind corn, winter wheat, and soybeans. (USDA)

• The Environmental Protection Agency considers seven of the top 15 pesticides used on cotton in 2000 in the United States as “possible,” “likely,” “probable,” or “known” human carcinogens

•According to the World Health Organization, 20,000 people die of cancer and miscarriages each year in developing countries as a result of the chemicals sprayed on conventional cotton. Farm workers around the world are suffering from serious health problems relating to an over exposure to hazardous pesticides, including asthma, neurological damage and cancer.

•It takes roughly a third of a pound of chemicals (pesticides and fertilizers) to grow enough cotton for just one T-shirt.

Choose products that are made with organic cotton and manufactured free of dyes and chemicals. Start helping mother earth one shirt at a time!